Blog

September 20, 2026

How to Track Competitor Pricing Pages (Ethically)

Pricing pages are strategy written in numbers. A free tracking system: archive, monitor, log and decode, using public pages only.

September 17, 2026

Core Web Vitals as Competitive Intel

Google publishes real-user performance data for almost every site with traffic. How to read a rival's vitals and what the numbers actually reveal.

September 14, 2026

Finding Competitors You Did Not Know You Had

The rivals hurting you most are often ones you never named. Five free discovery methods, from SERP censuses to "vs" autocomplete mining.

September 11, 2026

Why Traffic Estimates Disagree (SimilarWeb vs Semrush vs Reality)

Three tools, one site, three very different numbers, and none of them lying. Where estimates come from and what the gaps between them reveal.

September 8, 2026

Benchmark Your Site Against Competitors: A Simple Template

Seven metrics, four columns, one hour a quarter. The benchmark table that turns scattered lookups into a scoreboard you can act on.

September 5, 2026

Subdomains, DNS and Hosting: The Intel Hiding in Plain Sight

Products, vendors and expansion plans leak through subdomains and DNS records. How to read a rival's infrastructure, look-but-don't-touch.

September 2, 2026

How to Size Up a Niche Before You Enter It

An afternoon of free research answers the four questions that decide a niche: how big, who wins, how hard, and where is the money.

August 30, 2026

Serpstat vs SE Ranking: The Budget SEO Suites Compared

The two serious budget alternatives to the big suites, compared on verified July 2026 pricing, limits and what each does best.

August 27, 2026

Technology Migrations: What Stack Changes Reveal About Strategy

Companies announce strategy in code before they announce it anywhere else. How to spot rival stack changes and read what they mean.

August 24, 2026

Free Ways to See Any Company's Ads (Search and Social)

Every major platform now publishes an ad library. Where to look up any company's active ads, and how to read them like a strategist.

August 21, 2026

How to Analyze a Competitor's Content Strategy in 30 Minutes

Their best pages, their formats and their publishing cadence are all public. A timed 30-minute teardown with free tools.

August 18, 2026

Website Change Monitoring: Know When a Competitor Updates Anything

Stop checking rival sites by hand. A 10-minute setup of free monitors tells you when their pricing, positioning or pages change.

August 15, 2026

Semrush vs SimilarWeb: Which Sees Competitors Better?

One reads a rival's search footprint, the other reads their whole traffic picture. What each sees, misses and costs, verified this July.

August 12, 2026

How to Check Any Website's Backlinks for Free

Free tools show you a real sample of any site's backlinks. How to pull a rival's links, read the profile and turn it into your outreach list.

August 9, 2026

What Is Domain Authority (and How Much Does It Actually Matter)?

DA is a third-party prediction of ranking strength, not a Google metric. What the score really measures, and the four jobs it is actually good at.

August 6, 2026

Keyword Gap Analysis: Find What Rivals Rank For That You Don't

The fastest source of proven keyword ideas is a rival's rankings. How to run a free gap analysis and triage it into a content plan.

August 3, 2026

Moz vs Ahrefs: Authority Metrics Compared

Domain Authority and Domain Rating measure different things and disagree on purpose. Verified 2026 pricing and an honest pick per use case.

July 31, 2026

BuiltWith vs Wappalyzer vs PoweredBy: Free Tech Profilers Compared

Three ways to read any website's technology, with very different free tiers: verified limits, pricing and the honest pick per job.

July 28, 2026

How to Check Any Website's Traffic for Free (and How Much to Trust It)

Two free lookups give you any site's estimated visits in seconds. The skill is knowing how those numbers are made and when they lie.

July 25, 2026

How to See What Technology Any Website Is Built With (Free)

Run any domain through a free profiler and read its CMS, frameworks, analytics and hosting in seconds, plus the source-code fingerprints you can spot yourself.

July 22, 2026

The 10 Best Free Competitor Analysis Tools in 2026

Ten genuinely free tools to see any website's traffic, tech stack, keywords and ads, with the real limits of every free tier.